KIA DEBUTS 2009 OPTIMA AT NEW YORK INTERNATIONAL AUTO SHOW
03/20/2008
Kia
Kia Motors America (KMA) today globally unveiled the 2009 Optima midsize sedan at the New York International Auto Show. On sale in early fall, the refreshed Optima offers a completely modified exterior, presenting a more aggressive, dynamic style than before, and is outfitted with a new engine that provides more power and better fuel economy. For 2009, Optima also is larger than its predecessors, complementing its distinctive new styling and separating itself from other vehicles in the midsize segment.
"Optima is in a strong position to change the way consumers think about midsize sedan offerings," said Tom Loveless, vice president, sales of KMA. "Already known for its exemplary quality, safety and value, Optima's sleek new redesign provides consumers with a sporty, fuel-efficient choice and showcases Kia's commitment to providing the best all-around vehicle package."
Exterior Excitement
The 2009 Optima is presented with new front, side and rear styling cues, building upon Kia's philosophy of creating dynamic vehicles that evoke passion. The fog lamps and lower front grille have been enlarged and the headlamps narrowed to create a sharper look. Wider side garnishes add sportiness while acute front lines continue toward the back, ending on an edged trunk lid. To complete the redesigned rear fascia, taillights are narrowed to enhance Optima's sleeker cosmetic appearance.
Efficient, Powerful Engine
Available in two powerplants - a 2.4-liter four-cylinder or a 2.7-liter V6 engine - and two five-speed transmissions (manual with LX four-cylinder model only), the 2009 Optima introduces a new engine: a more powerful 2.4-liter producing 174 horsepower. Optima's four-cylinder output increases to 175 horsepower and 169 lb-ft of torque. The available 2.7-liter V6 engine remains a carryover but output has been increased to 190 horsepower and 184 lb-ft of torque. All automatics feature Sportmatic(TM) clutchless shifting.
The introductions of Dual Continuously Variable Valve Timing (CVVT) and a Variable Intake System (VIS) further enhance Optima's new under-the-hood excitement. These added systems improve the vehicle's fuel economy without sacrificing power.
Interior Refinement
The style makeover continues into Optima's cabin with expanded electronics melded with refreshed fascia patterns and color schemes. Based on a new platform, the standard audio system features MP3 compatibility, a USB port and SIRIUS satellite radio capability in addition to an auxiliary jack, which was added in 2008. An optional in-dash navigation system also is an Optima first.
The rest of the center fascia and floor console receive minor tuning while the new barrel-type instrument cluster design adopts a sporty red illumination. Optima continues to offer two seat trims in gray or beige color schemes - cloth (LX), leather (EX) - with black leather trim on SX models, which also features aluminum trim, metal sport pedals and a Supervision meter cluster.
Safety-Minded
The 2009 Optima is equipped with many safety features as standard equipment, including six airbags (dual advanced front and front-seat mounted side as well as full-length side curtain), front active headrests, side-impact door beams, height-adjustable front seatbelts with pre-tensioners and force limiters, three-point seatbelts for all seating positions, Lower Anchors and Tethers for Children (LATCH) and a Tire Pressure Monitoring System (TPMS). The Electronic Stability Control Package adds Electronic Stability Control (ESC), a Traction Control System (TCS), brake assist and four-wheel anti-lock brakes.
Competitive Warranty
The 2009 Optima is covered by Kia's comprehensive warranty program, which offers unprecedented consumer protection. Included in this program are a 10-year/100,000-mile limited powertrain warranty, a five-year/60,000-mile limited basic warranty and a five-year/100,000-mile anti-perforation warranty. A five-year/60,000-mile roadside assistance plan also is part of the comprehensive vehicle coverage.
About Kia Motors America
Kia Motors America (KMA) is the sales, marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 640 dealers throughout the United States