2009 Toyota Auris HSD Full Hybrid Concept Interior
2009 Toyota iQ for Sports
2009 Toyota iQ for Sports
2009 Toyota Prius Plug-in Hybrid
2009 Toyota Prius Plug-in Hybrid
2009 Toyota Prius Plug-in Hybrid
2009 Volkswagen E-Up
2009 Volkswagen E-Up
2009 Volkswagen E-Up
2009 Volkswagen L1
2009 Volkswagen L1
2010 Abarth 695 Tributo Ferrari
2010 Abarth 695 Tributo Ferrari
2010 Abarth 695 Tributo Ferrari Interior
2010 Alfa Romeo MiTo Quadrifoglio Verde
2010 Aston Martin Rapide
2010 Aston Martin Rapide
2010 Aston Martin Rapide
2010 Aston Martin V12 Vantage
2010 Audi R8
2010 Audi R8 convertible
2010 Audi R8 convertible
2010 Audi R8 convertible Interior
2010 BMW 5 Series Gran Turismo
2010 BMW 5 Series Gran Turismo
2010 BMW 5 Series Gran Turismo
2010 BMW 5 Series Gran Turismo
2010 BMW 7-Series
2010 BMW X1
2010 BMW X1
2010 BMW X1
2010 BMW X5
2010 BMW X5
2010 BMW X5 Interior
2010 BMW X6

For the 2009 Frankfurt Motor Show (or IAA), the overriding theme of environmentally conscious vehicles dominated the offerings from most manufacturers. A few exemplary exceptions include the Mercedes-Benz SLS, Lamborghini Reventon roadster, and Ferrari 458 Italia. More common introductions were battery-powered and hybrid cars such as the plug-in Toyota Prius, Volkswagen E-Up, and Audi e-tron. Mainstream vehicles such as the new VW Polo, Renault Fluence, Ford C-MAX, and Opel Astra are intended to capture the attention of the vast majority of customers interested in practical cars for everyday needs. Even so, the Frankfurt Motor Show demonstrated that the industry is preparing for a future that is less dependent on petroleum as a fuel.