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- 2010 North American International Auto Show
After the tumultuous past year, the 2010 NAIAS confirms that the global vehicle manufacturers are revising their product plans to reflect a changing marketplace. Performance and power are available in abundance: the new 5.0L Mustang GT and Cadillac CTS-V coupe boast staggering horsepower from their sophisticated V-8 powerplants. Yet efficient, frugal cars such as the Honda CR-Z, Chevrolet Cruze, and Ford Focus are convincing proof that automakers can produce desirable compact cars that appeal to mainstream customers. On the luxury front, the Audi A8, BMW 740i, Bentley Mulsanne, and Mercedes-Benz E550 cabriolet should entice wealthy enthusiasts. At the forefront of technology are new electric and hybrid vehicles from Toyota, VW, BYD, Hyundai, Chevrolet, and BMW. Fiat made its first appearance at the NAIAS with a pair of Fiat 500 subcompacts; one of which was powered via an electric motor. A rebadged Lancia Delta hatchback points to future small cars from Chrysler. Despite the subdued atmosphere in Detroit, most automakers displayed a renewed focus on producing a diverse product range, while still devoting engineering resources to meet the challenges of the future.