The Soul is Kia's take on the boxy mini-wagon popularized by Scion. Like its Japanese competitors, the Scion xB, and Nissan Cube, the Soul offers ample interior room and fuel efficiency at an attractive price. Kia sells the Soul in three trim levels ranging in price from around $14,000. The base model is powered by a 1.6L inline-4. All other models receive a larger 2.0L engine. Intending the Soul to be a style leader, each version of the Soul features distinctive trim and color schemes including brightly colored and patterned interiors. The Soul offers an ECO package with the start/stop feature for improved fuel economy.
| Model/Trim/Package | Engine | | | Original MSRP
|
|---|
| Soul Base | 1.6l I4 (130-bhp) | M6 | FWD | $15,100 |
| Soul Base | 1.6l I4 (130-bhp) | A6 | FWD | $17,100 |
| Soul Plus | 2.0l I4 (164-bhp) | A6 | FWD | $18,600 |
| Soul Plus Eco | 2.0l I4 (164-bhp) | A6 | FWD | $19,000 |
| Soul Plus Audio | 2.0l I4 (164-bhp) | A6 | FWD | $20,600 |
| Soul Plus Primo | 2.0l I4 (164-bhp) | A6 | FWD | $23,600 |
| Soul Exclaim | 2.0l I4 (164-bhp) | A6 | FWD | $20,700 |
| Soul Exclaim Sun & Sound | 2.0l I4 (164-bhp) | A6 | FWD | $23,300 |
| Soul Exclaim Whole Shebang | 2.0l I4 (164-bhp) | A6 | FWD | $25,800 |
