Press Releases

Leader of the Pack: A Slew of New Upgrades Keeps 2020 Toyota Tacoma in Front

The Toyota Tacoma, America's best-selling mid-size pickup for 13 years in a row, isn't stopping to admire its trophy case. Instead, it looks to keep its place atop the pecking order with new tech, style, comfort and convenience features, making the 2020 Tacoma more compelling and more competitive than ever. The third-generation Tacoma, with a design inspired by Toyota's legendary desert race trucks, veritably defines the "work hard, play hard" ethos. Available in 32 different configurations,...

2018 Tacoma Ready for Adventure, adds Toyota Safety Sense P Across Lineup

The next-generation Toyota Tacoma enters its third year with a safety enhancement: all 2018 Tacoma models gain Toyota Safety Sense P (TSS-P). This equips the Tacoma with Pre-Collision System with Pedestrian Detection, Lane Departure Alert (LDA) with Sway Warning System (SWS), Automatic High Beams (AHB) and High-Speed Dynamic Radar Cruise Control (DRCC). Toyota leads the auto industry in making automatic emergency braking systems standard on most of its vehicles.   Other changes to the best-selling mid-size...

The All-New 2016 Toyota Tacoma Mid-Size Pickup is Ready to Rock on ... and Off-Road

The Tacoma Dynasty rolls on! Rebuilt inside and out with an all-new powertrain and enhanced suspension tuning, America's best-selling mid-size pickup for ten years running retains its throne on the mountaintop for dirt stomping adventurers. For decades, Toyota truck owners have come to expect the toughest, most durable pickup in the segment. The all-new Tacoma carries on a legacy of off-road victories and over seven million compact and mid-size Toyota trucks sold since 1964. It is,...

Dominate Dirt…or Rocks…or Pavement in the All-New 2016 Toyota Tacoma

Whatever the terrain, Tacoma is king of the hill. Rebuilt inside and out with an all-new powertrain and enhanced suspension tuning, America's best-selling mid-size pickup for ten years running is Lord of the Rigs for dirt stomping adventurers. With a legacy of off-road victories and over seven million units sold since 1964, Toyota revitalizes the midsize truck segment with the introduction of the all-new 2016 Tacoma. "For the past 50 years adventure-seeking Americans have relied on...