Official Word:

Lexus announced today (19:00 Japan time) initiatives for the transformation of the Lexus brand through its "Lexus Concept Reveal Show". With an unyielding spirit of innovation and support from buyers around the world, Lexus has continued to evolve as a luxury lifestyle brand. Lexus has delivered amazing product and brand experiences with new technologies and value since 1989. Now, the automotive industry has entered a period of once-in-a-century transformation. In addition to the growing social mission...Read.