Official Word:

Toyota Motor North America (TMNA) captivated the automotive world with the debut of the innovative Land Cruiser "ROX," or "Recreation Open eXperience" concept at the 2024 SEMA Show in Las Vegas. This ambitious concept, spearheaded by Toyota's North American design studio, Calty Design Research in Ann Arbor, Michigan, reimagined the iconic open-top Land Cruisers of the past for a new era of outdoor adventure. Calty was a part of the global design team that created the...Read.