Press Releases

The RAV-X Concept Redefines What a Small Crossover Could Deliver to The Off-Road Segment Enthusiast

Toyota has pushed the boundaries of automotive innovation with the unveiling of the Toyota RAV-X, a radical small crossover concept inspired by the spirit of off-road race vehicles, at the 2024 SEMA Show. The RAV-X is the brainchild of Toyota Service Parts and Accessories Development (SPAD), a team focused on accessories and performance upgrades. For SEMA 2024, SPAD engineers took on the challenge of taking the RAV-X from concept to reality, handling everything from initial sketches...