Press Releases

GENESIS UNVEILS X GRAN EQUATOR CONCEPT: AN ELEGANT OVERLANDER FOR THE MODERN EXPLORER

Genesis today revealed the X Gran Equator Concept, a bold exploration of elegance and adventure designed for those seeking the serenity of nature and the thrill of the unknown. As the brand's first adventure vehicle concept, the X Gran Equator Concept reimagines Genesis' "Athletic Elegance" design philosophy while embracing the rugged spirit of overlanding. "The X Gran Equator Concept is an exercise in harmonizing contrasts-combining elegance with ruggedness, and the spirit of exploration with refined comfort,"...