Press Releases
The 2026 BMW XM Label
Two become one: the BMW XM portfolio is sharpening its focus, now offering just a single model; the BMW XM Label. The BMW XM Label combines astonishing power and an advanced drive concept. Its M HYBRID system consists of a V8 with a peak output of 577 hp and an electric motor integrated into the eight-speed M Steptronic transmission delivering up to 194 hp. With a total system output of 738 hp and a combined torque...
The BMW XM Label Red - The Most Powerful BMW M Model Ever Made
Today, BMW M GmbH presents an even more powerful, more exclusive version of its first-ever electrified high-performance vehicle. The 2024 BMW XM Label Red brings together an M HYBRID drivetrain with additional power and unique design accents that clearly announce its exceptional performance capabilities. With a maximum system output of 738 hp, the BMW XM Label Red is simply the most powerful BMW M road vehicle ever made. The BMW XM Label Red will make its...
The First-Ever BMW XM: A BMW M Original
As its 50th anniversary celebrations continue, BMW M GmbH unleashes high performance in a form never experienced before. Innovative drive system technology, a unique vehicle concept, a door opened into a whole new market segment and the ambition to attract new groups of customers - the first-ever BMW XM wraps all these elements in a confidently dramatic exterior design that exudes power and emotion and an interior that is at once intensely driver-focused, boldly modern, and...